You know when you hit that point where you realize it’s time for a total overhaul–branding, website, marketing materials, everything? NicholsBooth hit that point and asked me to write an interim website just so they could get rid of the old one while they figured out all the other big stuff. We had a lot of fun taking the same old information and making it fun and creative, just like them.
ARG does thoughtful, creative, careful design work on historical structures and sites. When it came time for their new website, they had plenty of incredible visuals, and needed words to go with them. That’s where I came in, with the goal of bringing the same thought and care they bring to their projects to how their website presents them.
St. Anselm School has one opportunity a year to communicate with their alumni–the Generations newsletter. I edit the newsletter, choosing articles with the principal that will communicate all the good things the school is doing, and then either research and write the articles or work with parent and student scribes. The result is an eight-page, full-color newsletter that alumni are always grateful to receive (at least that’s what they tell us!).