You know when you hit that point where you realize it’s time for a total overhaul–branding, website, marketing materials, everything? NicholsBooth hit that point and asked me to write an interim website just so they could get rid of the old one while they figured out all the other big stuff. We had a lot of fun taking the same old information and making it fun and creative, just like them.
For their home page, NicholsBooth wanted to convey immediately that they are client-focused and know how to be professional without taking themselves too seriously.
We started from scratch with their project descriptions to get away from traditional architect-speak and show how each project is unique and met the clients’ needs.
Same with the bios: illustrate their impressive experience while showing their human side and why they’d be great to have lunch with.